Main talking points include: 

Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, especially given the rise of AI-generated content and its impact on search rankings. Finally, the growing prominence of local SEO, including the importance of optimizing for local search results and map pack traffic.\

In summary:

• Importance of Content: Emphasizing the need for authentic, human-generated content in the age of AI.
• Technical SEO: Increasing relevance due to the rise of AI-generated content affecting search rankings.
• Local SEO: Highlighting the significance of optimizing for local search results and map pack traffic.
• AI's Impact: Discussing how AI is shaping SEO strategies and content creation.

Shoutouts

• Isaac's Skiing YouTube Channel
• The Admin Bar
• Alex Curtis / The Lead Engine